The World's Leading
Resource for Triathlon
Media Kit
Triathlete Message

Mission Statement

Triathlete is the world’s leading multisport lifestyle media brand. Our mission is to inspire endurance sports participation through outstanding coverage of the people, places, training, gear, tech, and events that define the triathlon lifestyle. We load our newly-redesigned website and each issue of Triathlete with valuable reader service from expert training, health, and nutrition secrets to the world’s best gear, style, races, and destinations. That unmatched service, together with our in-depth, humorous coverage of the sport’s culture, makes us the the ultimate resource for living the multisport lifestyle.

Fit. Fast. Fun. That’s who we are. Join us in engaging, inspiring, and changing the lives of our readers.

In Every Issue

Triathlete covers all of the bases with dedicated content sections: Swim, Bike, Run & Fuel

In Every Issue

Gear & Tech: Triathlete's discerning product coverage provides readers with feedback on the best tools for training and racing

In Every Issue

Coverage of all types of triathlon, including amateur and professional racing, Ironman, ITU and off-road events

In Every Issue

Inspiring features and photography from triathlon adventures and iconic races around the world

Triathlete At A Glance

Circulation: 44,000
Readership: 86,686
Frequency: 12X including one special Buyer's Guide issue
*CVC Audited
Triathlete At A Glance"

Triathlete Calendar

January 2016
New Year New You: Stories on transformation - Interbike previews
Ad Sales Close: 10/16/15
Ad Materials Due: 10/30/15
Available: 12/08/15
February 2016
Beginner's Special: Best entry-level gear - Building a bulletproof body
Ad Sales Close: 11/13/15
Ad Materials Due: 11/30/15
Available: 01/12/16
March/April 2016
The Age-Group Issue: Age-groupers - Strategies for the time-crunched athlete - Fueling Special
Ad Sales Close: 01/04/16
Ad Materials Due: 01/08/16
Available: 02/16/16
Buyer's Guide Special - All Things Triathlon
Ad Sales Close: 01/15/16
Ad Materials Due: 01/29/16
Available: 03/08/16
May 2016
The Travel Issue: Smart Travel Gear & Tactics - Tri Bike Review
Ad Sales Close: 02/12/16
Ad Materials Due: 02/26/16
Available: 04/05/16
June 2016
Injury Prevention & Recovery Special: Physiological testing for triathletes - Summer Run Shoe Review
Ad Sales Close: 03/11/16
Ad Materials Due: 03/25/16
Available: 05/03/16
July 2016
Swim Special + Body Issue: Wetsuit roundup - Swimsuits - Racing weight - Fueling a healthy body
Ad Sales Close: 04/15/16
Ad Materials Due: 04/29/16
Available: 06/07/16
August 2016
Olympics Preview Issue: Day in the life of Team USA - Road to Rio
Ad Sales Close: 05/13/16
Ad Materials Due: 05/27/16
Available: 07/05/16
September 2016
Speed Issue: Next-level performance strategies & gear
Ad Sales Close: 06/10/16
Ad Materials Due: 06/24/16
Available: 08/02/16
October 2016
Kona Special: Age-group stories - Essential Gear Check List
Ad Sales Close: 07/08/16
Ad Materials Due: 07/22/16
Available: 08/30/16
November 2016
The Racing Issue - The Best Triathlons/Event Guide - Fall Run Shoe Review
Ad Sales Close: 08/12/16
Ad Materials Due: 08/26/16
Available: 10/04/16
December 2016
Kona Wrap-up Issue - Holiday Gift Guide
Ad Sales Close: 09/23/16
Ad Materials Due: 10/07/16
Available: 11/15/16

Triathlete continues to upgrade its digital edition to regularly include interactive multimedia and an enriched experience. We are leading the industry with sites utilizing responsive design, providing optimal viewing across desktop, mobile and tablet devices.


Site Traffic

Monthly Users: 300,000
Monthly Sessions: 800,000
*source: Google Analytics, November 2015

Triathlete Downloads

Media Kit Audit Statement