The World's Leading
Resource for Triathlon
Media Kit
Triathlete Message

Message From The Editor

As the world’s leading triathlon media brand, founded in 1983, Triathlete, together with Triathlete.com, is an authoritative, authentic resource for multisport enthusiasts of all abilities. We empower athletes to achieve their goals with training guidance and inspiration, and we endeavor to grow the sport by showcasing the dynamic, rewarding lifestyle unique to triathlon. Our unmatched reach, editorial integrity and leadership in the space allow us to deliver real results to our advertising partners.

-Julia Polloreno - Editor-In-Chief

In Every Issue

Triathlete covers all of the bases with dedicated content sections: Swim, Bike, Run & Fuel

In Every Issue

Gear & Tech: Triathlete's discerning product coverage provides readers with feedback on the best tools for training and racing

In Every Issue

Coverage of all types of triathlon, including amateur and professional racing, Ironman, ITU and off-road events

In Every Issue

Inspiring features and photography from triathlon adventures and iconic races around the world

Triathlete At A Glance

Circulation: 37,000
Readership: 74,000
Frequency: 13X including one special Buyer's Guide issue
*CVC Audited
Triathlete At A Glance

Triathlete Calendar

Issue
Ad Sales Close
Ad Materials Due
Available
Editorial
February 2016
Beginner's Special: Best entry-level gear - Building a bulletproof body
Ad Sales Close: 11/13/15
Ad Materials Due: 11/30/15
Available: 01/05/16
Beginner's Special: Best entry-level gear - Building a bulletproof body
March 2016
The Everyman Issue: Age-groupers - Strategies for the time-crunched athlete - making a difference
Ad Sales Close: 12/15/15
Ad Materials Due: 01/04/16
Available: 02/09/16
The Everyman Issue: Age-groupers - Strategies for the time-crunched athlete - making a difference
BUYER'S GUIDE
Buyer's Guide Special
Ad Sales Close: 01/04/16
Ad Materials Due: 01/15/16
Available: 02/23/16
Buyer's Guide Special
April 2016
Nutrition Special: Inside my pantry - The Fuel Awards (best new nutritional products)
Ad Sales Close: 01/15/16
Ad Materials Due: 01/29/16
Available: 03/08/16
Nutrition Special: Inside my pantry - The Fuel Awards (best new nutritional products)
May 2016
The Travel Issue: Smart travel gear/tactics - Tri bike review
Ad Sales Close: 02/12/16
Ad Materials Due: 02/26/16
Available: 04/05/16
The Travel Issue: Smart travel gear/tactics - Tri bike review
June 2016
Injury Prevention & Recovery Special: Physiological testing for triathletes - Summer Run Shoe Review
Ad Sales Close: 03/11/16
Ad Materials Due: 03/25/16
Available: 05/03/16
Injury Prevention & Recovery Special: Physiological testing for triathletes - Summer Run Shoe Review
July 2016
Swim Special + Body Issue: Wetsuit roundup - Swimsuits - Racing weight - Fueling a healthy body
Ad Sales Close: 04/17/16
Ad Materials Due: 05/01/16
Available: 06/09/16
Swim Special + Body Issue: Wetsuit roundup - Swimsuits - Racing weight - Fueling a healthy body
August 2016
Olympics Preview Issue: Day in the life of Team USA - Road to Rio
Ad Sales Close: 05/13/16
Ad Materials Due: 05/27/16
Available: 07/05/16
Olympics Preview Issue: Day in the life of Team USA - Road to Rio
September 2016
Speed Issue: Next-level performance strategies & gear
Ad Sales Close: 06/10/16
Ad Materials Due: 06/24/16
Available: 08/02
Speed Issue: Next-level performance strategies & gear
October 2016
Kona Special: Age-group stories - Essential Gear Check List
Ad Sales Close: 07/08/16
Ad Materials Due: 07/22/16
Available: 08/30/16
Kona Special: Age-group stories - Essential Gear Check List
November 2015
Eat Like a Champion (Nutrition Special); Fall Running Shoe Guide
Ad Sales Close: 08/14/2015
Ad Materials Due: 08/28/2015
Available: 10/06/2015
Eat Like a Champion (Nutrition Special); Fall Running Shoe Guide
December 2015
Post-Kona Issue; Ultimate Gift Guide
Ad Sales Close: 09/16/2015
Ad Materials Due: 10/02/2015
Available: 11/10/2015
Post-Kona Issue; Ultimate Gift Guide
Triathlete
Triathlete

Triathlete continues to upgrade its digital edition to regularly include interactive multimedia and an enriched experience. We are leading the industry with sites utilizing responsive design, providing optimal viewing across desktop, mobile and tablet devices.

triathlete.com

Triathlete

Site Traffic

Monthly uniques: 500,000
Pageviews: 1 million
*source: Google Analytics, June 2015

Triathlete Downloads

Media Kit Audit Statement

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