The World's Leading
Resource for Triathlon
Media Kit
Triathlete Message

Mission Statement

Triathlete is the world’s leading multisport lifestyle media brand. Our mission is to inspire endurance sports participation through outstanding coverage of the people, places, training, gear, tech, and events that define the triathlon lifestyle. We load our newly-redesigned website and each issue of Triathlete with valuable reader service from expert training, health, and nutrition secrets to the world’s best gear, style, races, and destinations. That unmatched service, together with our in-depth, humorous coverage of the sport’s culture, makes us the the ultimate resource for living the multisport lifestyle.

Fit. Fast. Fun. That’s who we are. Join us in engaging, inspiring, and changing the lives of our readers.

In Every Issue

Triathlete covers all of the bases with dedicated content sections: Swim, Bike, Run & Fuel

In Every Issue

Gear & Tech: Triathlete's discerning product coverage provides readers with feedback on the best tools for training and racing

In Every Issue

Coverage of all types of triathlon, including amateur and professional racing, Ironman, ITU and off-road events

In Every Issue

Inspiring features and photography from triathlon adventures and iconic races around the world

Triathlete At A Glance

Circulation: 44,000
Readership: 86,686
Frequency: 12X including one special Buyer's Guide issue
*CVC Audited
Triathlete At A Glance"

Triathlete Calendar

January/February 2017
The Future of Triathlon
Ad Sales Close: 11/18/16
Ad Materials Due: 12/05/16
Available: 01/10/17
March/April 2017
Destinations Special
Ad Sales Close: 01/04/17
Ad Materials Due: 01/06/17
Available: 02/14/17
Buyer's Guide 2017
Ad Sales Close: 01/16/17
Ad Materials Due: 01/27/17
Available: 03/07/17
May 2017
The Reader Issue
Ad Sales Close: 02/10/17
Ad Materials Due: 02/24/17
Available: 04/04/17
June 2017
Life Hacking Issue
Ad Sales Close: 03/10/17
Ad Materials Due: 03/24/17
Available: 05/02/17
July 2017
Your Best Body
Ad Sales Close: 04/14/17
Ad Materials Due: 04/28/17
Available: 06/06/17
August 2017
Off Road Special
Ad Sales Close: 05/12/17
Ad Materials Due: 05/26/17
Available: 07/04/17
September 2017
The Brain Issue
Ad Sales Close: 06/09/17
Ad Materials Due: 06/23/17
Available: 08/01/17
October 2017
Championship Special
Ad Sales Close: 07/07/17
Ad Materials Due: 07/21/17
Available: 08/29/17
November 2017
The Fuel Issue
Ad Sales Close: 08/11/17
Ad Materials Due: 08/25/17
Available: 10/03/17
December 2017
Wish List
Ad Sales Close: 09/29/17
Ad Materials Due: 10/13/17
Available: 11/21/17

Triathlete continues to upgrade its digital edition to regularly include interactive multimedia and an enriched experience. We are leading the industry with sites utilizing responsive design, providing optimal viewing across desktop, mobile and tablet devices.


Site Traffic

Monthly Users: 300,000
Monthly Sessions: 800,000
*source: Google Analytics, November 2015

Triathlete Downloads

Media Kit Audit Statement