Overview

The TriRock Series Presented by REI is designed to be a fast, fun and family-friendly race series featuring premier production quality unparalleled in the world of triathlon events. The TriRock Series Presented by REI celebrates the sport of triathlon, catering to those rocking their way to a first triathlon finish or those striving to reach a new PR!

Each event features on-course tunes for participants to rock out to while they race, post-swim rinse stations, red carpet finish, a beer garden featuring live music, post-race meal and other premier features.

The Packet Pick-Up Expo and Finish Line Festival provide partners with the opportunity to extend their brand presence and engage in a dialogue with these new consumers in an environment where they and already looking to explore, sample and purchase products.

With a focus on growing the sport of triathlon, the TriRock Series Presented by REI provides sponsors with the unique opportunity to interact with an audience that is new to the sport of triathlon – unlike the experienced veteran, this is an audience that is interested in exploring new products and is still looking for the gear they need to participate in the sport. Sponsors interaction with participants throughout the training journey will yield a responsive group.

LAUNCH WEBSITE


2014 SCHEDULE OF EVENTS

Calendar subject to change

MARKET TIMING PARTICIPANTS EXPO/FINISH
Philadelphia, PA
June 20-22 3,185 4,778
Aurora, CO
July 26-27 450 531
Asbury Park, NJ
Aug. 23-24
525 788
Austin, TX Aug. 31-Sep. 1 1,874 2,811
Lake Geneva, WI
Sept. 12-13
1,478 2,217
San Diego, CA
Sept. 20-21
1,710 2,565
Clearwater, FL
Nov. 8-9
534 801
TOTAL 9,660 14,490

AUDIENCE

  • Each event will attract thousands of participants and supporters
  • 25% are first-time triathletes
  • Average age: 38
  • Gender: 63% male, 37% female
  • HHI: $137,100

Source: 2012 Post-Race Participant Survey and 2012 Registration Report