OVERVIEW

Triathlete magazine is the largest triathlon magazine in the world, catering to the fastest growing sport on the planet. As the category leader for multisport athletes and enthusiasts nationwide, the property strives to inspire the rapidly growing community of triathletes across the country and around the world.

The editorial mix offers service editorial including training tips, gear reviews, nutrition pointers, travel advice and event coverage, fueling readers’ lifestyles and encouraging their participation in the sport.

OUR READER

Redesigned in 2010 with brilliant design and expert editorial, Triathlete now reaches a more expansive sector of the triathlon audience than ever. This highly educated, highly motivated audience is passionately involved in the triathlon lifestyle, whether veterans of the sport or newcomers who are just expanding their palette include multisport.

Despite their busy lifestyles, Triathlete readers make time to engage in training everyday, motivating friends, families and coworkers to lead healthy lifestyles, too.

Readers spend over $3,300 on endurance sports-related purchases annually. Over 96% have taken action after seeing an ad in the magazine, and 88% of readers have reacted to advertising by visiting an advertiser’s website.

LAUNCH WEBSITE

CIRCULATION

• Circulation: 55,936
• Readership: 111,872
• Frequency: 12X + 1 special issue

Source: December 2012 CVC Statement

AUDIENCE

• Gender: 83% male, 17% female
• Median age: 41
• Median HHI: $136,564
• Education: 84% have bachelors degree or higher

Source: 2012 Triathlete Reader Study