OVERVIEW

Triathlete.com is the leading triathlon website featuring the best in training, nutrition, gear and event coverage for triathletes of all levels.  With high quality photo galleries, detailed tech coverage from the year’s most important events, service articles on training and original video series, Triathlete.com is a must-visit site for all those invested in the sport of triathlon.

AUDIENCE

  • Gender: 88% male, 12% female
  • Median HHI: $117,000
  • 84% of the audience runs
  • 88% of the audience participates in cycling
  • 81% of the audience swims
  • 70% of the audience participates in at least one sprint triathlon
  • 60% of the audience participates in at least one Ironman 70.3
  • 26% of the audience participates in at least one Ironman
  • 95% of the audience gives advice about endurance sports, training and nutrition to family and friends

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