Overview

Inside Triathlon is the world’s most indispensible insider magazine. Revitalized in 2011 with a progressive redesign to keep this property evolving and meeting the demands of its readers, Inside Triathlon offers readers a look at the sport’s upper echelon – its premier pros, gear and races. Anchored in vivid photography and in-depth journalism, Inside Triathlon gives readers access to what the best are doing and they can follow suit to achieve success.

OUR READER

Through powerful narrative, epic photography and invigorated design, Inside Triathlon’s thick, glossy pages reach the world’s most influential and discerning consumers, both professional and amateur triathletes. Inside Triathlon speaks to the core triathlon community for who multisport is more than just a health-and-fitness hobby, but also a way of life.

The Inside Triathlon reader trains year-round and on average, for more than 18 hours every week.  They regularly travel cross-country to compete in triathlon events and 39% spend an average of $11,000 on travel-related purchases.

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CIRCULATION

• Circulation: 16,562
• Readership:  33,124
• Frequency: 6X + 1 special issue

Source: December 2012 CVC Statement

AUDIENCE

• Gender: 81% male, 19% female
• Median age: 46
• Average HHI: $181,903
• Education: 98% attended or graduated college; 54% have graduate degrees

Source: 2011 Inside Triathlon Reader Study