The marathon has long been considered the mountaintop when it comes to the endurance world. But what happened when the running boom of the 1970s produced a generation of runners who had conquered the marathon and wanted something more? Triathlon was born, and the challenge comprised of long distance swimming, biking and running.

Triathlon is three decades old, a young, brash sport that is not shackled by tradition and is populated by a community of high-achievers that hunger for superior information and high-voltage inspiration.

Triathlete magazine and Triathlete.com have long since risen to respond to this demand and is the global leader in providing advice in training, nutrition and gear – Covering the entire spectrum of the sport from beginner to pro.

To celebrate triathlon and endurance sports, Competitor has created the biggest and best consumer show and awards gala in the industry in addition to a premier a triathlon series, the TriRock Series, debuting in 2010.