OVERVIEW
The ING KiDS ROCK is a nationwide series of road races and training programs for kids that operates in conjunction with the Rock ‘n’ Roll Marathon Series. This successful kids-focused extension is currently the largest kids-only running series in the U.S. and is continuing to expand.
Through four-, six- and eight-week training programs, kids can train with parents, teachers, coaches and friends to work toward the common goal of completing a total of 26 or 13 miles. On race day, participants come together to complete their final mile on the course and become official ING KiDS ROCK finishers. All finishers receive a medal, t-shirt and goodie bag for their accomplishments.
COMMUNITY IMPACT
The ING KiDS ROCK mission is to fight childhood obesity, promote youth fitness and raise awareness of the need for healthy lifestyles. ING KiDS ROCK will impact the lives of children in eleven markets across the U.S. in 2013.
FINISH LINE CELEBRATION
ING KiDS ROCK provides a unique, safe, positive, family-friendly event with a lively Finish Line Festival to celebrate each participant’s significant achievement.
PRESIDENT’S CHALLENGE ADVOCATE
As a partner of the President’s Challenge, ING KiDS ROCK promotes physical activity as a fun activity to participate in with friends and family. KiDS ROCK participants earn awards for staying active – and track progress along with other kids across America.
2013 Tour
| EVENT | MARKET | TIMING | PARTICIPANTS |
|---|---|---|---|
| Kids Rock Arizona | Phoenix, AX | January 19, 2013 | 885 |
| ING Kids Rock New Orleans | New Orleans, LA | February 23, 2013 | 684 |
| ING Kids Rock D.C. | Washington, D.C. | March 15, 2013 | 897 |
| ING Kids Rock Dallas | Dallas, TX | March, 23, 2013 | 700 |
| ING Kids Rock Nashville | Nashville, TN | April 28, 2013 | 7,126 |
| ING Kids Rock San Diego | San Diego, CA | June 1, 2013 | 1,513 |
| ING Kids Rock Philadelphia | Philadelphia, PA | September 12, 2013 | 1,200 |
| Kids Rock Montreal | Montreal, QC, CA | September 21, 2013 | 3,500 |
| ING Kids Rock LA | Los Angeles, CA | November 2, 2013 | 1,200 |
| Kids Rock Savannah | Savannah, GA | November 10, 2013 | 500 |
| ING Kids Rock San Antonio | San Antonio, TX | November 16, 2013 | 1,952 |
| TOTAL | 22,513 |