Overview

We revolutionized the running world with the launch of the Rock ‘n’ Roll Marathon Series in 1998.  A catalyst for the evolution in the type of people who are choosing an active lifestyle and their reasons for doing so, the Rock ‘n’ Roll Marathon Series melds the excitement of a rock concert into an endurance event, infused with live bands performing at every mile along the course.  Cheer zones complete with high school cheer squads and screaming fans fuel participants’ motivation to reach the finish line.

After completing the race, participants join their friends and families again to celebrate with a Finish Line Festival featuring a headliner concert.  Past performers include the Goo Goo Dolls, Counting Crows, Chris Isaak, Chicago and Sara Evans.  A two-day Health and Fitness Expo straddles the Rock ‘n’ Roll Marathon weekend offering exciting activities for participants and their supporters.

HISTORY OF SUCCESS

The first-ever Rock ‘n’ Roll Marathon Series debuted in San Diego in 1998, featuring a record-breaking 18,000 participants.  Throughout the years, this marathon gave birth to other Rock ‘n’ Roll races across the country — upwards of 16 races in 2011.  The series has enjoyed national appeal, tremendous local support and has firmly established itself as the ideal running platform.

CHARITY

With charity partners raising more than $235 million at Competitor’s events, the Rock ‘n’ Roll Marathon Series has quickly become one of the most successful charity fundraising events in the world.

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AUDIENCE

• 532,123 participants across the Series (includes international tour)
• Over 843,000 expo attendees
• Gender: 62% female, 38% male
• Average age: 38 years
• HHI: $107,313 (average); 60% earn more than $70,000 a year; 30% earn more than $100,000 a year

Source: 2010 Participant Registration Report

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