The Rock ‘n’ Roll Marathon Series revolutionized the running world with the launch of the Series in 1998. A catalyst for the evolution in the type of people who are choosing an active lifestyle and their reasons for doing so, the Rock ‘n’ Roll Marathon Series melds the excitement of a rock concert into an endurance event, infused with live bands performing at every mile along the course. Cheer zones complete with high school cheer squads and encouraging supporters fuel participants’ unforgettable experience.
After completing the race, participants join their friends and families again to celebrate with a Finish Line Festival featuring a headliner concert. Recent performers include Pitbull, Flo Rida, Cobra Starship, Gym Class Heroes, Neon Trees, Bret Michaels and others. A two-day Health and Fitness Expo straddles the Rock ‘n’ Roll Marathon weekend offering exciting activities for participants and their supporters.
HISTORY OF SUCCESS
The first-ever Rock ‘n’ Roll Marathon Series debuted in San Diego in 1998, featuring a record-breaking 18,000 participants. Throughout the years, this marathon gave birth to other Rock ‘n’ Roll races across the country — upwards of 24 races in 2012 and global expansion into Europe. The series has enjoyed global appeal, tremendous local support and has firmly established itself as the ideal running platform.
With charity partners raising more than $300 million at Competitor’s events, the Rock ‘n’ Roll Marathon Series has quickly become one of the most successful charity fundraising events in the world.
The Rock ‘n’ Roll Marathon Series invites its partners to be a part of consumers’ journey to achieving wellness.
- 420,000 participants
- Over 600,000 expo attendees
- Gender: 65% female, 35% male
- Average age: 39 years
- Average HHI: $112,000
Source: 2013 Participant Registration Report; participation projections are for 2014 and include international events