OVERVIEW
THE EVENT
The Columbia Muddy Buddy is a one-of-a-kind event series that offers participants two exciting race options, Muddy Buddy Run and Muddy Buddy Ride & Run. Muddy Buddy Run features a 3 to 4.5-mile team run. Muddy Buddy Ride & Run is 6 to 7-miles and includes a mountain biking component -; while one participant is running, the other is mountain biking, and teammates “leapfrog” between the two.
Both options include the elements that have made Muddy Buddy the legend it is today: two teammates working together, fun and challenging obstacles such as climbing walls, cargo nets and inflatable slides and the 50-foot-long, sloppy, sticky mud pit that participants crawl through together to finish as official “muddy buddies”.
A post-race festival featuring music, a beer garden, expo filled with partners, awards and costume contest are also included in the Muddy Buddy fun.
The Columbia Muddy Buddy Series was created in 1999 and attracts local, regional and national press.
COLUMBIA MINI MUDDY BUDDY
The Columbia Mini Muddy Buddy lets kids (ages 4-11) get in on the muddy action. The race features a short obstacle course (no bike required) before the kids enter the mud pit offering the little ones a chance to get muddier than they ever have before!
AUDIENCE DEMOS
- Gender: 50% male, 50% female
- Age: 82% aged 44 and under
- Marital status: 38% are single, 62% are married
- Source: 2011 Participant Registration Report
LAUNCH WEBSITE
2012 SCHEDULE OF EVENTS
| MARKET | TIMING | COMPETITORS |
|---|---|---|
| Richmond, VA | April 22 | 1,700 |
| Austin, TX | May 12 | 1,700 |
| Atlanta, GA | June 9 | 1,700 |
| Nashville, TN | June 23 | 1,700 |
| Chicago, IL | July 21 | 2,500 |
| Boulder, CO | August 12 | 1,700 |
| Portland, OR | August 19 | 1,700 |
| San Jose, CA | September 30 | 1,700 |
| TOTAL | 14,400 |