OVERVIEW
THE EVENT
The REI Muddy Buddy benefiting the Prostate Cancer Foundation is a one-of-a-kind event series that offers participants two exciting race options, Muddy Buddy Run and Muddy Buddy Ride & Run. Muddy Buddy Run features a 3 to 4.5-mile team run. Muddy Buddy Ride & Run is 6 to 7-miles and includes a mountain biking component; while one participant is running, the other is mountain biking, and teammates “leapfrog” between the two.
Both options include the elements that have made Muddy Buddy the legend it is today: two teammates working together, fun and challenging obstacles such as climbing walls, cargo nets and inflatable slides and the 50-foot-long, sloppy, sticky mud pit that participants crawl through together to finish as official “muddy buddies”.
A post-race festival featuring music, a beer garden, expo filled with partners, awards and costume contest are also included in the Muddy Buddy fun.
The REI Muddy Buddy Series benefiting the Prostate Cancer Foundation was created in 1999 and attracts local, regional and national press.
MINI MUDDY BUDDY
The Mini Muddy Buddy lets kids (ages 4-11) get in on the muddy action. The race features a short obstacle course (no bike required) before the kids enter the mud pit offering the little ones a chance to get muddier than they ever have before!
LAUNCH WEBSITE
AUDIENCE DEMOS
- Gender: 44% male, 56% female
- Average Age: 34; 86% aged 45 and under
- Education: 74% have a Bachelor’s degree or higher
- Average HHI: over $105,000
Source: 2012 Participant Registration Report
2013 SCHEDULE OF EVENTS
| MARKET | TIMING | COMPETITORS |
|---|---|---|
| Richmond, VA | April 20 | 2,120 |
| Austin, TX | May 11 | 2,120 |
| Atlanta, GA | June 8 |
2,120 |
| Nashville, TN | June 22 | 2,620 |
| Chicago, IL | July 20 | 3,820 |
| Boulder, CO | August 10 | 2,120 |
| Seattle, WA | August 18 | 1,570 |
| San Jose, CA | Sept. 28 | 3,020 |
| Los Angeles, CA | October 26 | 2,220 |
| TOTAL | 21,730 |