Competitor is the world’s leading authority of the modern running boom. Running continues to experience white-hot participation growth, but plenty has changed in the 21st century. Running shoes are lighter and trail running, ultra running and destination races are on the rise.

Competitor provides insightful expert advice about all types of running, cross-training, injury prevention, nutrition and hydration.


Competitor reaches highly-educated, highly-motivated professionals who love being involved in running and the active lifestyle. This audience engages with health, fitness and training on a daily basis. They encourage and motivate the communities they are involved in to lead a healthy and active lifestyle.

Competitor has become the voice of authority across the country for this goal-oriented group. They have the desire to change their lives through running and the discretionary income to support that lifestyle.

The Competitor reader spends an average of 1.3 hours reading each issue. Over 89% have taken action after seeing an ad or article, and 42% read four out of the last four issues.



  • Circulation: 550,00
  • Readership: 1,375,000
  • Frequency: 12x
  • 7,000+ total distribution locations
  • 90% pick up rate

Source: June 2014 AAM Statement


  • Gender: 51% female, 49% male
  • Median age: 39
  • Median HHI: $121,256
  • Education: 80% have a bachelors degree or higher

Source: 2012 Competitor Reader Study