“Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever.”
In describing the philosophy behind the endurance sport mindset, this quote from Armstrong speaks to the essence of being human and the importance of challenging oneself through the sport. The Competitor cycling properties capture an audience who consistently sets goals and achieves them to improve their lives.
Competitor has developed four premier cycling properties to cater to this cycling audience. Velo and VeloNews.com provide the cyclist with the strongest, most effective editorial and marketing package for the cycling industry to the most qualified and influential audience. In 2009, Competitor created SingleTrack.com to speak to the mountain bike lifestyle specifically. VeloSwap is the world’s largest consumer bicycle and sport expo.