Universe and Reach

CGI reaches the core of the endurance lifestyle audience through 16 million participants annually. We use the term “engenderer”, which means one who causes, excites, gives rise to and propagates. This audience not only participates in the sport, but they also champion engagement. They encourage and motivate their communities to lead a healthy and active lifestyle.

This audience is attractive because they engage on a daily basis with health, fitness and training to achieve their performance goals. They are loyal to the brands that help them achieve these goals. They become as emotionally connected to these brands as they are to the lifestyle.

This is important for your brand because it provides you with access to an audience who consistently sets goals and achieves them to improve their lives. They are constantly seeking brands and products to help them achieve their goals. In addition, this audience is educated, affluent and young — your ideal consumer.


  • Age: 39 years
  • Gender: 50% female, 50% male
  • HHI: $102,000
  • Marital Status: 60% married
  • Activity: Work out 4+ times/week