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New half-marathon in Mérida, Yucatán to take place on October 31 over Day of the Dead weekend; Inaugural Rock ‘n’ Roll Mexico City Half Marathon on March 15 has sold-out with 10,000 runners MEXICO – January 21, 2015 – In partnership with As Deporte, Competitor Group, Inc. (CGI), the active lifestyle industry’s leading media and [...]
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Rock ‘n’ Roll Series Announces Continued Expansion in Mexico
January 21, 2015
New half-marathon in Mérida, Yucatán to take place on October 31 over Day of the Dead weekend; Inaugural Rock ‘n’ Roll Mexico City Half Marathon on March 15 has sold-out with 10,000 runners
MEXICO – January 21, 2015 – In partnership with As Deporte, Competitor Group, Inc. (CGI), the active lifestyle industry’s leading media and event entertainment company, today announced the continued expansion of the Rock ‘n’ Roll Marathon Series with a second event to Mexico in 2015 with the Rock ‘n’ Roll Mérida Half Marathon set for Saturday, October 31, 2015. The new half-marathon will start at night, taking place over the Day of the Dead holiday weekend.
“The Roll ‘n’ Roll Marathon Series is all about combining fitness and fun in some of the world’s best destinations, and we are thrilled to partner with bring another first-class event to Mexico this year,” said Josh Furlow, Executive Vice-President of Global Events. “Mexico has a tremendous running community and through our strong partnership with As Deporte, a world-class event operator, and we both look forward to launching two new nighttime events in two spectacular cities in Mexico in 2015.”
CGI first announced a partnership with As Deporte to bring the Rock ‘n’ Roll Marathon series to Mexico City last summer. The inaugural Rock ‘n’ Roll Mexico City Half Marathon will take place at night on Sunday March 15 and registration has sold-out with 10,000 entrants.
Starting at sunset, the Rock ‘n’ Roll Mérida Half Marathon will offer participants a stunning tour of Mérida, located in the heart of the Yucatan Peninsula a city is known for its beauty and cleanliness. Approximately 5,000 runners and walkers of all abilities can celebrate Day of the Day weekend with a 13.1-mile journey featuring live music, themed water stations and thousands of cheering spectators. The running festival experience is topped off with a finish line concert featuring a major headline act.
Rock ‘n’ Roll Mérida Half Marathon is opening registration for 24-hours on January 30th with a special price of $65, and will increase to $75 on February 6. Registration will be available online at RunRocknRoll.com/Merida.
Race weekend in Merida will begin with a two-day Health & Fitness Expo where all participants go to pick up their race number. The expo will feature several running and fitness retailers, exhibits with free nutritional samples and a series of interactive clinics.
The city of Mérida is now part of a worldwide series of musically-themed marathons and half-marathons, uniquely combining entertainment and running into the ultimate running “block party.” The race is one of two events in Mexico, and joins the Rock ‘n’ Roll Marathon Series’ global tour schedule of 30 destination races in the United States, Canada, England, Ireland, Portugal and Spain. Over the 18-year history of the Rock ‘n’ Roll Marathon Series, charity participants have raised more than $305 million for a variety of worthy causes and nonprofit organizations.
For more information about the inaugural Rock ‘n’ Roll Merida Half Marathon, please visit runrocknroll.com/merida.
About the Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 600,000 runners taking part in events around the world every year. Started in 1998, the simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to 30 destinations, drawing visitors from around the world.
Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with past headliners including Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, FloRida and Bret Michaels. For more information, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI’s portfolio of media brands span the full range of the expanding endurance industry including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000. CGI operates 54 events around the world, including the flagship Rock ‘n’ Roll Marathon Series, the TriRock Triathlon Series and Women’s Running Series, collectively delivering more than 600,000 professional and amateur participants in 2015. Additionally, Raceit.com, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs not only for the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry. Further information about CGI and its digital, publishing and event entertainment properties can be found at CompetitorMediaKit.com.
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