• The 70s was the birth of The Running Boom. Athletes such as Frank Shorter, Joan Benoit and Steve Prefontaine broke barriers to make running a mainstream sport.
  • The 80s brought us to a new level with the introduction of triathlon, when ABC Wide World Sports broadcast highlights of the Ironman World Championships in Hawaii.
  • With the introduction of mountain biking and triathlon to the Olympics in the 90s, endurance sports were elevated to an international stage.
  • Lance Armstrong captured the attention of Americans everywhere when he won the Tour de France seven consecutive times after having survived cancer. His story continues to inspire millions of Americans to transform their lives through fitness.
  • These pioneers started and built a culture that has evolved into sports, now more accessible, achievable and desired by millions. Embracing this evolution, CGI launches a collection of dynamic media and event assets to continue to inspire and popularize the Endurance sports Lifestyle chosen by so many.