The Dunkin’ Donuts and Rock ‘n’ Roll Marathon Series Partnership not only aims to make Dunkin synonymous with coffee, but also establishes the Dunkin brand as the preferred coffee choice for runners. Through this partnership, Dunkin’ is able to reach regular consumers of coffee and aligns the brand with running and an overall active lifestyle.
The Dunkin video vignette organically and authentically integrated the Dunkin brand into the Rock ‘n’ Roll experience, resonating with our runners, driving consumer engagement and interest.
Beautifully designed custom advertorials featured in Competitor and Women’s Running highlighted how coffee is a part of a runner’s daily routine.
Dunkin’ sampled iced-coffee in four Rock ‘n’ Roll markets in 2015 at the Rock ‘n’ Roll Health & Fitness Expo and Finish Line Festival.