Science in Sport and Rock ‘n’ Roll Marathon Series Launch International PartnershipNovember 7th, 2017
Science in Sport named official gel of the Rock ‘n’ Roll Marathon Series
The Rock ‘n’ Roll Marathon Series today announced a new partnership with Science in Sport (SiS) to become the Official Gel of the series. The agreement spans the entirety of the Rock ‘n’ Roll Marathon Series where the sports nutrition manufacturer will provide their energy gel as the on-course sustenance. The partnership kicked off at the Synchrony Financial Rock ‘n’ Roll Brooklyn Half Marathon on October 14, 2017 and continues through December 2020.
Chief Executive Officer at Science in Sport, Stephen Moon says: ““We are delighted to have signed this exclusive Global Partnership with Rock ‘n’ Roll Marathon Series, which is testament to our science and product superiority. This builds on our reach in the US having already partnered with USA Cycling earlier this year, and supports our International growth strategy.”
The SiS GO Isotonic Energy Gel was the world’s first isotonic Gel; the company’s award-winning formulation effectively delivers an easy digesting and quick supply of carbohydrate for energy during exercise. They are designed to be consumed without water, minimizing the risk of bloating that can sometimes occur with over-drinking and improve the athlete’s training and racing experience. Additional carbohydrate during exercise is known to improve performance, race times and delay the onset of fatigue. The gels are tested under the Informed Sport & Informed Choice Certification program. This approach involves testing every single batch of SiS finished product which leaves the company’s factory, screened against the 2017 World Anti-Doping Agency (WADA) list.
“It is our goal to provide participants with safe and effective products when they run our races,” said John Smith, Senior Vice President of Rock ‘n’ Roll Marathon. “These gels are developed from science so we are confident we are providing one of the best products out there for our runners’ health and performance. We look forward to kicking this agreement off and working together to provide a healthy and active lifestyle for our consumers.”
More than 600,000 professional and amateur athletes from all over the world will participate in a Rock ‘n’ Roll Marathon Series event in 2017, which has expanded to 30 markets worldwide. The series of marathons and half marathons are known for placing entertainment stages along the course, lining the route with cheerleaders and topping the experience off with a finish line concert celebration for all participants. The musically-themed races helped spearhead an active lifestyle movement that provides unique entertainment for runners of all abilities.