Rock ‘n’ Roll Marathon Series Takes Flight to China with United Airlines

April 5th, 2017
  • United Airlines Rock ‘n’ Roll Chengdu Marathon to take place on Sunday, October 29, 2017
  • Agreement elevates United Airlines as global airline sponsor of the Rock ‘n’ Roll Marathon Series

Competitor Group, Inc. (CGI), operators of the Rock ‘n’ Roll Marathon Series, today announced an agreement with United Airlines to create the first Asian event under the Rock ‘n’ Roll Marathon Series umbrella in Chengdu, China.

The inaugural China event, the United Airlines Rock ‘n’ Roll Chengdu Marathon & ½ Marathon, is scheduled to take place on Sunday, October 29, 2017. The City of Chengdu is the provincial capital of Sichuan and the 10th largest city in China with over 7 million people. The marathon will start and finish in northwest Chengdu’s Dujiangyan City and expects to attract more than 15,000 runners.

“This is a tremendous opportunity to extend the reach of the Rock ‘n’ Roll brand into Asia and we are thrilled to work with United Airlines to take that first step in the City of Chengdu,” said Patrick Byerly, SVP of Global Events for CGI. “We look forward to hosting an inaugural field of 15,000 runners who can expect to enjoy unforgettable and picturesque views and ancient architecture. Plus we’ll be bringing not only our backdrop of a rock ‘n’ roll band performing at every mile along the race course and a headliner concert at the finish line.”

The event will be held in conjunction with the Chengdu Sports Bureau, Chengdu Municipal Bureau of Tourism, People’s Government of Dujiangyan and the operators of the Chengdu Panda Marathon, Double Heritage Sports, to compliment CGI’s international marketing expertise.

“We are pleased to join forces with Competitor Group to launch this exciting new event in China,” said Mark Krolick, Vice President of Marketing for United. “United has proudly served China for more than 30 years; sponsoring the Rock ‘n’ Roll Chengdu Marathon is another example of our dedication to grow our presence in China’s secondary markets. We look forward to welcoming runners, fans and visitors from around the world to this event.”

The Rock ‘n’ Roll Marathon Series began in San Diego in 1998. Famous for lining race routes with live bands and entertainment, the series has expanded around the world to include more than 30 events in 2017 with the addition of the Chengdu Marathon. In addition to the sponsorship of Chengdu, United Airlines was recently announced as a new title sponsor of Rock ‘n’ Roll Marathon Series events in Washington DC, San Francisco and Los Angeles.

Further information about the Rock ‘n’ Roll Marathon Series can be found online at RunRocknRoll.com.

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