MAY 15, 2013Competitor Group Announces Tim Dunne as Race It General Manager
In his new role Dunne will lead the organization’s day-to-day operations, product and business development strategy, developing the roadmap to support the platform’s growing client base, with a focus on a more robust feature set and international expansion.
MAY 1, 2013“Spirit of the Marathon II” Races Into Cinemas Featuring Inspirational Stories From Seven Motivated Competitors Running The Rome Marathon
Set against the sweeping backdrop of a 26.2 mile marathon race through the historic streets of Rome, Italy, “Spirit of the Marathon II” focuses on seven inspiring individuals whose lives will forever be transformed by the experience. NCM Fathom Events and Competitor Group present this highly anticipated sequel to the 2008 award-winning documentary “Spirit of the Marathon” in select U.S. theaters on Wednesday, June 12 at 7:00 p.m. local time.
APRIL 24, 2013Running Industry Launches ‘Run Now’ Coalition To Support Recovery From The Boston Tragedy
In the wake of the tragedy on Patriots Day 2013, Run Now assembles running industry partners and competitors alike to call on runners at every level to recommit to the spirit of running and to be inspired to donate, participate and share experiences. The Run Now initial launch partners include Competitor Group, U.S. Road Sports & Entertainment Group, Brooks Running Company, MapMyFitness, Transamerica Life Insurance Company, Running Specialty Group and the Independent Running Retailers Association (IRRA). The Run Now coalition has launched RunNow.com. The website will become the hub of information on volunteering, participating and sharing all of the activities that demonstrate the solidarity of the running community.
Competitor Group Announces Acquisition of Philadelphia Insurance Triathlon and Toyota SheROX Triathlon Series
June 21, 2012
- Philadelphia Insurance Triathlon strengthens Competitor Group’s strategic investment in world-class triathlon events
- Leading international women’s triathlon series to fortify Competitor Group’s global women’s endurance sports platform
San Diego, CA and Philadelphia, PA – June 21, 2012 – Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, today announced the acquisition of the Philadelphia Insurance Triathlon and the Toyota SheROX Triathlon Series, the fastest growing women’s triathlon series in the country, from Philadelphia Triathlon, LLC.
The Toyota SheROX Triathlon Series joins the newly developed global women’s endurance sports platform, currently anchored by Women’s Running magazine, the Lady Speed Stick® Women’s Half Marathon Series and WomensRunning.com. The investment in the leading international women’s multisport series will also complement the nearly 50,000 female participants CGI expects to have in its women’s-only running events taking place in Europe in 2013.
“We are pleased to announce the acquisition of the Philadelphia Insurance Triathlon and the Toyota SheROX Triathlon Series,” said Philadelphia-native Steve Gintowt, Chief Operating Officer and Chief Financial Officer of CGI. “The Philly Tri represents another marquee event in CGI’s world-class triathlon portfolio and following our recent formation of a women’s endurance sports platform, the SheROX Triathlon Series establishes CGI as the unparalleled leader dedicated to female athletes spanning every sector of the endurance sports and publishing industries.”
The Philadelphia Insurance Triathlon is not only one of the most recognized triathlons in the United States, but also highly regarded as one of the premier urban triathlons on the east coast. The 2012 event is scheduled for Saturday and Sunday, June 23 and 24, as part of the Life Time Fitness Triathlon Series Race to the Toyota Cup.
“Having been involved with Triathlete Magazine through its sale to Competitor Group, I am thrilled to see the potential for these first-class races to be taken to a new level on an international stage,” said Alan Morrison, co-founder of Philadelphia Triathlon, LLC and an original investor in Triathlete. “CGI’s ability to provide active lifestyle consumers and advertisers with a distinctive combination of media and event assets is not only unique and efficient, but incredibly powerful for an industry that continues to see growth around the world.”
With the announcement, CGI now owns and operates two of the largest endurance events in the Philadelphia market, home to a growing number of affluent participants in the endurance sector. The Rock ‘n’ Roll Philadelphia Half Marathon is one of the world’s most prestigious road races, annually taking place in September with a sold out field of more than 20,000 runners.
“When we looked to what organization had the resources, vision and talent to continue building on the world class triathlon weekend our team created in Philadelphia seven years ago and also grow the SheROX Series, we recognized that CGI was the clear choice,” said Jon Reichlin co-founder of Philadelphia Triathlon, LLC and the CEO of the races’ long time sponsor, Nathan Sports, based in Suburban Philadelphia.
The Toyota SheROX Triathlon Series will continue its partnership with Life Time Fitness, Inc. and also leverage CGI’s award-winning media assets including Triathlete, Inside Triathlon and Triathlete.com to engage and market the multisport lifestyle to all facets of women’s lives, from pre-race and race weekend to post race and beyond. The series will include eight events in 2012 and continue to feature the unique women-focused event perks which have made SheROX popular, including the SheROX Mentor Program.
Events catered and dedicated to the female audience are a rapidly growing segment of the endurance industry, fueled largely by an influx of women participants seeking personal fulfillment with every stride taken in a running or multisport event. CGI’s global women’s platform will also leverage mobile, digital, social media, travel, training and merchandising opportunities for partners to reach the vast number of female participants in the endurance industry.
The Philadelphia Insurance Triathlon and the Toyota SheROX Triathlon Series acquisition bolsters CGI’s recent acquisitions of the Nation’s Triathlon in Washington D.C., Lake Geneva Triathlon and the Austin Triathlon, creating an industry leading portfolio of triathlon events and media. The Austin Triathlon and Lake Geneva have been rebranded as part of CGI’s expanding Land Rover TriRock Triathlon Series in 2012. The Nation’s Triathlon To Benefit The Leukemia & Lymphoma Society will take place on Sunday, September 9, 2012.