APRIL 19, 2013New Sponsorships Announced for REI Muddy Buddy Adventure Series
Competitor Group, Inc. (CGI), the active lifestyle industry’s leading media and event entertainment company has announced three new partnerships supporting the REI Muddy Buddy Adventure Series benefiting the Prostate Cancer Foundation. Goal Zero, KEEN and SmartWool have signed on as official sponsors of the nationwide series, which takes place in 9 U.S. cities in 2013.
APRIL 2, 2013Raceit signs Detroit Free Press/Talmer Bank Marathon to Growing list of Clients
Registration platform helps Detroit Marathon surpass 10,000 entrants quicker than ever Richmond, VA – March 21, 2013 – Raceit, the fastest growing online registration solutions platform in endurance sports recently added the 2013 Detroit Free Press/Talmer Bank Marathon, Half-Marathon, Relay and 5K to its growing list of clients. “We are delighted the Detroit Marathon has [...]
MARCH 26, 2013Johnson & Johnson Becomes Title Partner of TriRock Philadelphia Triathlon
The triathlon will be located in a beautiful part of Fairmount Park, complete with statues, trees and grassy fields. The courses will travel through some of the most historic and picturesque sections of Philadelphia, with the start/finish area and transition area located just off of Martin Luther King Drive, near the base of Black Road.
Lake Geneva Added to Land Rover TriRock Triathlon Series
May 31, 2012
- Lake Geneva Triathlon to be rebranded as part of Land Rover TriRock Series
- Event set for Sept. 15, 2012 with Super Sprint, Sprint and Olympic distances
- Entertainment themed race to feature music along the course and a finish line concert
Williams Bay, WI – May 31, 2012 – Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, today announced the acquisition and rebranding of the Lake Geneva Triathlon as part of the Land Rover TriRock Triathlon Series. Originally established in 1989, the triathlon will feature distances including the Super Sprint, Sprint and Olympic. Land Rover TriRock Lake Geneva is scheduled to take place at 6:30 am on Saturday, Sept. 15, 2012 at Edgewater Park in Williams Bay, Wisconsin.
“We look forward to bringing the Land Rover TriRock Triathlon Series experience to Williams Bay—from live bands along the course, to offering individual bike racks and red carpet finish line and a rocking post race concert,” said Dana Allen, SVP of Business Development at CGI. “The Lake Geneva Triathlon has had great appeal for many years, and we expect that to continue on this scenic and now music-infused lakeside course. The TriRock format will surely please beginner and experienced triathletes alike, providing an unforgettable event experience.”
The courses start with a swim at Edgewater Park beach in downtown Williams Bay, followed by a bike course on rural roads situated north and west of the Village of Williams Bay, and finishes with a run along the tree-lined residential streets west of Edgewater Park. The triathlon distances include:
- Super Sprint: 0.2 mile swim, 14.5 mile bike, 1 mile run
- Sprint: 0.3 mile swim, 14.5 mile bike, 3.1 mile run
- Olympic: 0.9 mile swim, 28 mile bike, 6.2 mile run
Conveniently located between Chicago and Milwaukee, the clear, spring-fed water of Geneva Lake will provide scenic views for a very memorable fall race in the small lakeside village of Williams Bay. The event expects to attract more than 1,200 participants and will be followed by a post-race party with a concert at the finish line.
Created by the organizers of the Rock ‘n’ Roll Marathon Series, the Land Rover TriRock Triathlon Series features a rocking competition, complete with live bands along the swim, bike and run courses, followed by a post-race party and concert. In addition to the new Lake Geneva location, the series has expanded to a total of six cities, with other events already taking place in New York and Annapolis in 2012.
Remaining 2012 Land Rover TriRock Triathlon Series Schedule
Land Rover TriRock Austin Sept. 3, 2012
Land Rover TriRock San Diego Sept. 9, 2012
Land Rover TriRock Lake Geneva Sept. 15, 2012
Land Rover TriRock Clearwater Nov. 11, 2012
The triathlon events feature a consumer expo prior to and on race day, with unique divisions including Military and Athena & Clydesdale. All participants will receive a finisher’s medal, technical t-shirt, red carpet finish, post-race breakfast and access to the post-race concert. Participants just testing the waters of the triathlon experience can also sign up as a 3-person relay team, taking on either the swim, bike or run component.
For more information about the Land Rover TriRock Triathlon Series, visit TriRockSeries.com.