Velo Announced as Official Media Partner for USA Pro Cycling Challenge

August 17, 2011

Top Cycling Publication Joins 9News and Denver Post to Round Out Media Partner Team

DENVER (August 16, 2011) – The USA Pro Cycling Challenge today announced Competitor Group’s Velo, North America’s oldest bike racing magazine, as an official media partner for the inaugural race, set to take place August 22-28 in cities across Colorado. Viewers, spectators and fans can expect comprehensive coverage of the race prior to, during and after the event through Velo’s in-depth coverage in print, online (www.VeloNews.com) and on VeloTV.

“Velo’s deep history in the sport as the leader in cycling coverage makes them an ideal fit for the global nature of the USA Pro Cycling Challenge,” said Shawn Hunter, co-chairman of the USA Pro Cycling Challenge. “They join 9News and the Denver Post as a critical component of our media partner team. Between these three distinguished outlets, our blanket race coverage will provide fans around the world with up-to-date news and results.”

As an added component of the media partnership, Velo has also found a home on the official website of the USA Pro Cycling Challenge as a presenting partner of “Cycling 101″, which provides critical background information for new and seasoned fans alike. “Cycling 101″ can be found at www.usaprocyclingchallenge.com/cycling101.

“Our expert corps of cycling journalists will provide all the insights, back-stories, strategies and tactics of the teams and riders and what lies ahead in the peaks of the Colorado Rockies,” said Bouker Pool, SVP of Marketing at Competitor Group. “We’re honored to be a partner for the inaugural year and look forward to sharing this great race with the world for the first time.”

About the USA Pro Cycling Challenge

The USA Pro Cycling Challenge is expected to be the largest spectator event in Colorado history and one of the largest sporting events to ever take place in the United States. For seven consecutive days, 135 of the world’s top athletes will race across 518 miles through the majestic Rockies, reaching higher altitudes than they’ve ever had to endure, more than two miles in elevation. It’s the best of the best in professional cycling, competing on a challenging course through some of America’s most beautiful scenery, including cities such as Aspen, Vail, Breckenridge and Steamboat Springs.

Referred to as “America’s Race” the inaugural USA Pro Cycling Challenge will take place August 22-28, 2011. With more than one million spectators expected at the event, as well as national television exposure on NBC and VERSUS, the USA Pro Cycling Challenge will be one of the largest cycling events in United States history. Spectators of this race will see Olympians, World Champions and Tour de France competitors. Fans worldwide will have access to the competition and riders like never before with the most advanced, interactive online, smartphone and broadcast television experience presented to date in professional cycling.