Buy, Sell, Recycle: VeloSwap to Make East Coast Debut

July 25, 2011

Massive consumer cycling show expands to Providence, Rhode Island

More than 6,000 cycling enthusiasts expected to attend

Boulder, CO and Providence, RI – July 25, 2011 – The ultimate bargain treasure hunt for cycling enthusiasts is headed East. VeloSwap has earned a reputation as one of the largest consumer cycling shows in the country, offering deals for cyclists in Denver for more than two decades. On October 8^th and 9^th, VeloSwap will debut in Providence, Rhode Island at the Roger Williams State Park as part of the Providence Cyclocross Festival.

“The entire festival is about celebrating every element of cycling. VeloSwap will add tremendous gravity to Providence,” said Richard Fries, marketing communications director for the festival. “This park, this city, this date are so perfectly situated to host a rendezvous for every East Coast cyclist.”

A true celebration of all things cycling, the event features the opportunity to buy, sell and recycle new and used bicycles and equipment. Beginner and expert cyclists can up their game with sports clinics and interactions with cycling celebrities. The 2011 VeloSwap will also showcase an expanded EcoVillage and product sampling. More than 6,000 visitors are expected to attend the two day event.

“We’ve had such tremendous support for our flagship event in Denver for 22 years and it’s remarkable to see VeloSwap’s reach grow to a new audience,” said Reese Brown, manager of VeloSwap. “It welcomes not only consumers and retailers but individuals, clubs, non-profits and manufacturers who want to participate and interact with the cycling community.”

VeloSwap Providence takes place from 9:00am – 4:00pm on Saturday and Sunday, October 8^th and 9^th. The 23^rd annual Subaru Denver VeloSwap returns to the National Western Complex in Denver, Colorado on Saturday, October 22^nd.

Booth space is still available for individuals or organizations looking to reach an active and targeted consumer base. More information is available at Veloswap.Competitor.com.

About VeloSwap

Buy.Sell.Recycle! VeloSwap is a fantastic celebration of everything in the world of bicycling. VeloSwap features new and used bicycles and equipment, cycling and sports clinics, family events, cycling celebrities, product sampling, an all-new EcoVillage, and much, much more. Reaching thousands of like minded consumers, in 2011 VeloSwap will take place in Providence on Saturday, October 8 and Denver on Saturday, October 22. For more information, visit Veloswap.Competitor.com.

About the Providence Cyclocross Festival

The third annual Providence Cyclo-cross Festival Presented by Interbike will be held Oct. 7-9, 2011. Held in Roger Williams Park on a course used for the 2005 and 2006 U.S. National Cyclo-cross Championships, the Providence Cyclo-cross Festival has earned UCI Category 1 status for 2011. Organized by GSD Event Productions LLC, the event is also part of the prestigious New England Pro Cyclo-cross Series Presented by Verge. For more information, visit www.providencecrossfest.com.